The price that the USC Men's Basketball team must pay for a next day game picture is a LOSS! So far this season, the (UC)LA Times has always published a picture of the UCLA Bruins the next day after a victory or a loss, and has never published a picture of the USC Trojans the next day after a victory or a loss, until today. There was no picture of the Bruins and only a picture of the Trojans. Just because the Trojans suffered an embarrassing LOSS!
What a price to pay for a measly picture!
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